However, I don't blame Twitter for this behavior (for furthering it maybe--but not for its existence). Twitter has always been with humanity. Probably, some cave paintings have gossipy meaning buried in the handprints and animal shapes.
Graffiti in the ancient world is a GREAT example. One of the wonderful discoveries when Pompeii was uncovered was how much official and unofficial graffiti covered its walls. Some of it was "official" in the sense that it was obviously the equivalent of advertising posters--painted to promote sporting events, shops, politicians...
These writings are usually signed.
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